Digital Beer Streams

Digital Beer Streams is an exclusive digital broadcasting show with hospitality and beer personalities around the UK and beyond. It’s a media platform where you can find stories about the drinks industry, and the people working in it.

The first project the What’s In The Glass? digital community launched was the Digital Beer Streams: an exclusive, non-promotional collection of interviews with beer personalities in the UK and Europe. Each of them was broadcasted during the most challenging days of isolation.

It started with Instagram Live interviews, broadcasted during the most challenging days of isolation. We went live via Instagram with 48 different live streams. The aim was to express creativity and help to minimise the social and psychological effects of these strange times we are living in. Born as a way to fight the boredom of lockdown in 2020, we’ve helped to keep the beer and hospitality communities connected. 

The show was regularly streamed on Instagram TV every Tuesday, Wednesday, Thursday and Friday evening at 6 pm, from April to June 2020. Each week’s content focused on a different drinks industry topic and highlighted another independent bottle shop or beer vendor.

Our Coach Stream focused on digital beer education
Ground Stream was a way to champion a local bottle shop or venue
We chatted with industry legends in the Industry Stream
And we focused on a single beer style in Sip Stream

For those who missed out, we will be adding the full catalogue of Digital Beer Streams below for you to watch back on demand.