“LoveEast Magazine was founded in 2014 by Julie Daniels, originally as E9 Magazine. She desired to create a publication to showcase and lift local businesses, organisations and people. Julie’s vision, hard work, passion, dedication and perseverance paid off and, over time, E9 grew and evolved into LoveEast. In late 2017, Julie decided to step back from LoveEast and handed Karen Ay (Kaz) the reins. A daunting task, considering its print run of 12,000 and a readership of double that, but I was happy – and honoured – to take it on.”
Kaz is one of the great people in the East London community. Until March 2020, the magazine was available in various shops, cafes, and businesses across East London; however, due to COVID, it is now delivered directly through letterboxes to homes in Hackney, Tower Hamlets, Wanstead, Leytonstone and Walthamstow. It’s often the case that community magazines forget about focusing on the many interesting people, places and events that make up their readership. Kaz believes LoveEast stands apart because it does the opposite by showcasing precisely those things. That’s down to founder Julie’s initial vision, which is at the heart of the magazine and continues to this day. Julie has given us all something quite special, unique and valuable; Kaz is proud to continue that legacy, and she hope you continue to enjoy LoveEast.
I’ve been working with Kaz various times; she was happy to support our campaign with visibility when I’ve connected with her. I’m glad people like her are helping our industry to have the right visibility, especially outside the beer community.