London Brewers Alliance (January 2021)

(Above a screenshot from the article – click on the image)

“The London Brewers’ Alliance was formed in 2010 as a loose collective of breweries within the M25 to celebrate the resurgence of brewing in London. Its main objective is to promote excellence in all aspects of brewing within London by:

promoting the sale of beer brewed by its members
promoting its members
participating in any suitable event that encourages members interests
co-operating with any other body that is deemed to have similar aims
supporting the improvement of brewing skills among the membership

Membership is restricted to established commercial brewers within the M25 (plus founder members as previously agreed). Associate Membership may be applied for by anyone brewing or intending to brew commercially within the M25 converting to Full Membership after 6 months of commercial brewing.”

In 2020 the numbers of the breweries in the UK stalled, dropping by one over the last year to 2,273. The craft beer sector’s growth slows after an explosive period, the LBA plays an essential part in the London beer scene. While the brewing industry suffers from increased competition from multinational brewers, and a trend away from drinking beer amongst the younger generations, the craft beer market (and the hospitality players associate to it) simply couldn’t exist without organizations like the LBA.

Despite breweries can still exist into a craft beer market in mutation, adapting to expand their capacity to sell online, selling more significant quantities of craft beer to local off-licenses, producing low/no alcohol trend and paying attention to “drinkstagramming” trend, pubs are playing an essential part of the breweries existence. The London Brewers’ Alliance was created on a social level, to bring together breweries to brew great beer in London. For this reason, I’m glad to see the breweries and the associated associations to consider how to help pubs in suffer.

When I’ve reached the LBA Secretary John Cryne about Turning The Tide he was happy to include a piece in the collective’s website, understanding how important projects like this are for our industry.

LONDON BREWERS ALLIANCE links: WEBSITE / INSTAGRAM / FACEBOOK / TWITTER

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